You can view a more detailed breakdown on the data at the bottom of this post. For example, while many age groups are open to entertaining updates, young millennials (aged 25-34) are clearly not into it. The overarching goal of the research is to create knowledge and resources for education professionals as they assess and implement social media strategies for communication and engagement. 11/12/20. Social media questionnaire Now add your 500 Twitter followers. The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. Web survey powered by SurveyMonkey.com. However, for the remaining 43.3% of people who do want to hear from brands, their social distancing status appears to impact what they want to hear about. Here is the link to the results of our last survey on social media in tourism, data gathered in late 2013 and published in early 2014…. Kirk Petersen @kirkpete. Only 20% express disapproval, which is right in line with the 21% of respondents who felt the same in our survey. Survey results Author By. Let’s look at the tourism survey results 2019 details…. Hear the Voice of our Customers. You can find out right now simply by asking, through a survey on your social media page. Read Essay on Social Media here. YouGov/ Global Witness Survey Results Sample Size: 1500 registered voters who are regular users of social media (i.e. Your feedback is important! Our team surveyed over 600 consumers at the beginning of April to gauge their opinions on social media marketing tactics and how their social media behavior has changed. If that's not possible, place it at the footer of your website, blog or newsletter, or in the credits section. In anticipation of Attorney at Work’s latest social media marketing survey, I started asking individual lawyers and marketers for their social media success stories. 16/10/20. Click here to learn more. Copy this link and paste it wherever it's visible, close to where you’re using the resource. Right now, marketers still appear to be investing more time and resources into social media platforms like Facebook and Twitter, but as organic reach continues to decline (more on this below), we’ll see a greater number of marketers experiment with messaging apps as a way to connect with their audience. One of the top questions marketers have been asking throughout this crisis is, “should they continue running social media ads?” We asked consumers their thoughts on the matter and 2/3 of respondents said they think it’s okay, for at least some brands, to continue advertising on social media. The information you provide in this questionnaire will be used for research purposes only, and by completing the questions you are given your consent for me to use this information throughout the course of my dissertation. Follow Kirk Petersen on Twitter share; tweet; post; email; print; Editors' pick Courtesy of Snapchat. The short answer is, it depends. Please take the survey titled "Impact of social media on youth". YouGov found that 85 per cent of respondents follow social media influencers in the … This could be especially valuable for Page owners as Facebook is making changes to their News Feed algorithm to give people more opportunities to interact with the people they care about. If you have a longer survey you would like your audience to take, point them in that direction with a CTA. Ready, set, measure. Check out the latest social media data, and learnings here, Your thoughts + downloadable data & charts, social media is becoming more about engagement than driving traffic or making direct sales, making changes to their News Feed algorithm, download a copy of all the State of Social 2018 charts here, Social Cary, NC 27513 But as the Twitter users gradually outnumbered the Facebook users, Humor fell below 40% as News, Inspiration, and “Insights Related to My Hobbies and … Orchard PR has carried out an extensive survey of social media use in Guernsey. of this valuable demographic. post; share; tweet ; PDFs containing the survey results and selected comments from the recent MVP and SMT surveys are now posted in the Documents section. People share personal experiences more often than they share anything else on social media. Social media platforms allow users to view material posted by others and to post content for others to see. While 56.7% of people say there’s nothing among the list of things we’re seeing brands post that they do want to hear, the other half is looking for such information. 11/11/20. Questions selected for new online panel. GlobalWebIndex also did research around advertising during COVID-19. 30/10/20. For this report, we surveyed over 1,700 marketers from businesses of all sizes. Once you share your post you can’t edit the Headline or Message. Results Are In! Follow us on social media We regularly post updates on Facebook, LinkedIn and Twitter so you can instantly keep up to date with news, media highlights and survey results. Despite this incredible growth, our State of Social 2018 survey found that just 20 percent of businesses have invested in marketing through messenger platforms: After seeing such high user growth for the past few years, companies like Facebook will begin to focus on how they can monetize chat apps which will open up new advertising opportunities for marketers. Q25. Let’s look at the KPIs worth tracking for your social media. We discussed questions like this and others in our live Q&A with brands in late March. Facebook’s Head of News Feed, Adam Mosseri, recently revealed that live videos on average get six times as many interactions as regular videos. post; share; tweet ; PDFs containing the survey results and selected comments from the recent MVP and SMT surveys are now posted in the Documents section. Interestingly, young people (aged 18-24) were 2x more likely than any other age bracket to join new groups to keep up with information about COVID-19, an indicator that this group is turning to social first for news and information. Social media suites are a great way to see everything in one place, from post creation and distribution to monitoring and analytics. Alex. Social media has been linked to higher levels of loneliness, envy, anxiety, depression, narcissism and decreased social skills. Thanks so much for checking out our State of Social 2018 report. You can view a more detailed breakdown on the data at the bottom of this post. Consumers want honesty and credibility. MORE... Latest news. Kirk Petersen @kirkpete. 30/10/20. Please take the survey titled "Impact of social media on youth". Phone: 919-653-2345, © Copyright 2007-2020 Ignite Social Media. You can run surveys on Facebook, Twitter, Instagram, and more. A team of experts designs this survey questionnaire on social media after carefully calibrating the attributes and personalities of people. Business Wire & PR News survey release on social media monitoring. You can also download a copy of all the State of Social 2018 charts here. It's a great tool also for us to show potential clients what they can expect by working with me. How many people might see your posts across all of social media? According to the recent study in 2020, there are 3.5 billion active social media users worldwide which are about 45 percent of the total population. Social Media, Social Life: Teens Reveal Their Experiences sheds light on teens' changing social media habits and why some kids are more deeply affected by -- and connected to -- their digital worlds. — How marketers are using social media platforms: … It should be noted that since LinkedIn is the top social media platform in this survey (even above Facebook and YouTube), it is likely that most of the people surveyed are professionals, thus this may skew the results a bit when compared to the general population. For seven consecutive years, CASE has partnered with Huron Education and mStoner to survey educational institutions about their social media activities. And because it tracks changes from 2012 to today, we can see how teens' social media use continues to evolve. Trust levels for different platforms followed similar distribution patterns in the U.S. and Europe, and were mostly positive. And now that strategies have changed and things are beginning to settle, we wanted to understand exactly how things have shifted, and more importantly, will these trends continue in the wake of the coronavirus. Social Media Survey Results. All rights reserved. Survey: Nearly 100% of social media users visit at least four platforms a day GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Now that we know where people are, it’s important to understand what they want to see on social from brands. Figure out what's working and what's not – don't be afraid to pivot and try something new! Figure out what's working and what's not – don't be afraid to pivot and try something new! As a Behavioral Scientist, I wonder what causes this paradox? These results also show that 100% of the people who carried out the survey check social media everyday as no one indicated otherwise. All rights reserved. Social Media During Covid-19 Survey Results. Survey Overview A survey was ﬁelded from October 22, 2008 to Jan 5, 2009 to gauge the preferences and expectations of social media users with regards to accessing government information online Respondent Facts: • 501 people started the survey, 385 completed it (76.8%) • Average respondent age: 42 • 50:50 Male/Female ratio • 58% of respondents familiar with USA.gov The survey was distributed … Especially in an era where tech savvy leadership is expected, lack of comfort with popular platforms like Facebook and Twitter can make you look out of step with the times. Paid media costs are incredibly low right now, so as long as you’re mindful and monitor your ads on a daily basis, chances are you won’t run into any issues. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. About YouGov At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands. To post your survey link to Facebook: Go to the Collect Responses section of your survey. Those that have been turned off are reporting concerns over price gouging, ads for travel, and brands advertising the sale of personal protective equipment (PPE). ; Click the Facebook icon. Results Show Social Media Importance. In the chart below, you can see how that breaks down, as 26.1% said brands must be sensitive to the current climate with their ads, while 19.1% said only if the brand’s product was “essential.” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. MORE... Latest news. As a group, we have conducted a short survey asking participants to inform us of some of the basic questions regarding social media use and presence. Think about what you’re selling. The most important reason for not using social media is an unwillingness to mix private and professional matters. Meanwhile, medical and civil service workers are most eager for updates on hours and product availability. The overarching goal of the research is to create knowledge and resources for education professionals as they assess and implement social media strategies for communication and engagement. Regardless of if you’re running ads or organically posting, it’s important to know where your target audience is and what social media activities they may be partaking in. Wellbeing . Encourage your team to create their own social presence to promote content and increase overall brand trust. Results of the survey show the importance of social media participation in almost all aspects of business operations and leadership. ), or helpful inspiration (ideas, recipes, etc.) This survey revealed that corporate counsel are increasingly using blogs, LinkedIn, Facebook and Twitter. And because it tracks changes from 2012 to today, we can see how teens' social media use continues to evolve. Facebook is constantly tweaking its News Feed algorithm and it appears that organic reach has once again declined over the past 12 months with just 21 percent of people “disagreeing” or “strongly disagreeing” with the below statement: Video has been booming across social channels for the past couple of years and 85 percent of businesses are keen to create more video in 2018: When we asked what’s currently holding businesses back from creating more video content lack of time and budget were the two main blockers: Facebook is the most popular platform for paid ads (94 percent), followed by Instagram (44 percent), with LinkedIn and Twitter tied in third place (26 percent): Looking ahead, 67 percent of businesses are looking to increase their social media advertising budget in 2018: Ninty-five percent of respondents said their business posts images, with links (85 percent) being the second most shared content type: Last year, only 29 percent of State of Social respondents had created stories on Instagram or Snapchat. The narratives we share and portray on social media are all positive and celebratory. You can view a more detailed breakdown on the data at the bottom of this post. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. For example: websites, social media, blogs, ebooks, newsletters, etc. If you have questions about your social media marketing efforts during COVID-19, please fill out the form below to get in contact with us: Sorry, the comment form is closed at this time. The highest approval comes for brands providing practical and informative tips to help deal with the situation, followed by campaigns that show how they are responding to coronavirus and helping customers. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. Messaging platforms have grown at an incredible rate over the last couple of years. As you move forward with your social media efforts, be sure to take into account these consumer insights to help strengthen your strategy and your connection with consumers. By Susan Kostal. ; Choose Post to Social Media. The results to this survey are particularly interesting when viewed in light of Greentarget, ALM and Zeughauser Group’s survey of corporate counsel in the Corporate Counsel New Media Engagement Survey. Overall life satisfaction of Australians aged 15 years and over was 7.5 out of 10 in 2019, compared to 7.6 in 2014. yes, we plan to run this survey more frequently in the future! Sum it all up- that’s your potential reach. Just under half (49 percent) of the people who took our survey work at companies with fewer than 10 full-time staff. Birmingham, MI 48009 Thank you very much for agreeing to participate in this survey based on the uses and impact of social media. Thank you to all that participated in our annual survey and attended the 2019 Social Media Summit. Social Media Survey Results: Few Sales Coming from Social Media Efforts. At the other end of the scale, 7 percent of respondents work at companies with over 200 employees. Social media platforms allow users to view material posted by others and to post content for others to see. November 26, 2014 November 26, 2014 shekdog Weekly Blog survey, Survey Monkey, Task 7. Here are some great benefits social networks can provide for better academic results: Collaboration and communication. Your feedback is important! The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. Beyond that, things got interesting. Finally, if you’ve been trying to find a way to leverage Facebook Groups or LinkedIn Groups for your business, now might be the time. Key statistics. However, 20% of respondents in the 25-34 age bracket reported spending more time on TikTok, while 14% reported more time on Twitter. Survey results Author By. We’ve made the data open and available to anyone in this Google Sheet (feel free to make a copy and interrogate in any way you’d like – we’d love to hear what you might find). ; Choose your collector options. For seven consecutive years, CASE has partnered with Huron Education and mStoner to survey educational institutions about their social media activities. As the easiest form of marketing to change on the fly, social media marketing has become one of the most popular ways for not only people to stay connected to other people, but for brands to reach their audiences. Posted by peersense November 19, 2019 November 19, 2019 Posted in Uncategorized. This got us wondering how many companies use social media for business purposes and how effective it has been. Some 88% of 18- to 29-year-olds indicate that they use any form of social media. The report is a nationally representative survey of more than 1,000 kids age 13 to 17. New version of Round 9 data now available. Social media companies were second only to cyber criminals when it came to fueling online distrust. And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn). The results show that 85 % of all survey participants are using social media, mostly for a mixture of private and professional reasons. When we asked respondents how effective social media marketing has been for their business 45 percent said “somewhat effective” and a further 29 percent believed that social media marketing had been “very effective”. Nearly 1/4 of respondents have joined new groups on social media as a result of the pandemic, the majority of those joined in an effort to stay up-to-date on COVID-19 information. |, questions marketers have been asking throughout this crisis, GlobalWebIndex also did research around advertising, Is your product one consumers are open to buying, Paid media costs are incredibly low right now, social networks reporting increased activity, COVID-19 and Social Media Marketing: April 6th Update, Social Media Marketing in the Midst of COVID-19, Social Media Marketing During COVID-19: March 30 Update, Running paid media is ok during this time, but make sure your messaging is sensitive, While networks are reporting higher than normal usage, social media users are sticking with what they know and not spending time on new channels, Despite spending more time on social, users report they are posting the same or less than they did before, While users feel it’s okay for brands to run ads, their quarantine status has an impact on what they want to hear from brands right now, Most users appreciate brands providing practical and informative tips to help deal with the situation, Older users are spending more time on Facebook and YouTube, while younger users are spending more time on TikTok and Twitter. “The Results from the platform have been nothing short of amazing!” Chris W. Customer Insights. In terms of quarantine status, those who have been formally quarantined are mostly likely to seek brand updates and 36% of them want to be entertained. As the Digital by Default agenda moves swiftly… New version of Round 9 data now available. Just 14% of users reported creating more content, while 21.4% of respondents reported that they’re sharing and creating less content. 4th Annual Social Media Marketing Survey Report Download your copy of Attorney at Work's survey results. It’s a hybridized digital version of “Keeping up with the Joneses”. As the easiest form of marketing to change on the fly, social media marketing has become one of the most popular ways for not only people to stay connected to other people, but for brands to reach their audiences. What I heard anecdotally overwhelmed me. This year 42 percent have created stories on Instagram (just 11 percent had created stories on Snapchat): Further to this, 68 percent of respondents plan to create more stories content in 2018: In our last State of Social report, 26 percent of marketers said they had created live video content. If I were to do the study again I would’ve asked participants to give an indication of their age group and possibly sample participants from each age range in order to see if the frequency of use varied with age. (Optional) Customize the Headline and Message to describe what the survey is about and why you want people to take it. Copy this link and paste it wherever it's visible, close to where you’re using the resource. However, European media’s emphasis on digital privacy around GDPR, additional regulations, and antitrust suits against internet companies like Google doesn’t seem to have sowed deeper distrust of social networks. Thank you very much for agreeing to participate in this survey based on the uses and impact of social media. 2019 CIGI-Ipsos Global Survey Highlights 1. Facebook is the most popular platform for general purposes, whereas LinkedIn and Twitter are more popular for professional usage. When we asked respondents how they measure the ROI of their social media advertising campaigns, 42 percent said engagement, followed by leads (17 percent) and sales (15 percent): When we broke down the data by business size, engagement was still the #1 way both small and large businesses measure ROI from social media advertising: This appears to be the continuation of a trend we noted in 2017, where social media is becoming more about engagement than driving traffic or making direct sales.